Way back in October 2007 I was commissioned to come up with a logo for the newly established Environmental Policy Research Unit that fell under the Faculty of Commerce at the University of Cape Town. Since I was recently asked to dig up those old designs and send it through to a new administrator for that project, I thought it a good idea to post it up here as a reminder to myself that this was also something I found myself doing in those bad old days when one still needed to scrape together pennies from which ever direction they came, no matter what work you were required to do in order to get them! :)
As you can see, the accepted logo was a pretty simple silhouette-based piece of work that highlighted the environmental nature of the research unit through the symbolic use of an majestic tree in front of a setting (or rising) sun. I then used a nice emboldened font of their official abbreviation and in order to explain the abbreviation further (because of the newness of the unit), I placed the full text of the name in an umbrella view over the tree and sun symbol.
(Below the logo you can see the web banner I proposed for their standardised site design.)
Looking at it now, I can’t help but think that I still quite like the design I came up with. It’s not particularly colourful, but it is bold, gives you a good idea of what the unit is about and tells you exactly just who it is whom you currently are reading about!