A Successful Slow Market Stall My Life 12 MAR 2012

So Chantelle’s Cookies & Cakes first ever market appearance was undeniably a roaring success!

And because I ghost write for wifey’s site most of the time, I don’t have the energy to type up a second post about the day, meaning that I’m just going to do a straight up copy and paste job off her site for here. Sorry about that.

So from Chantelle’s perspective:

Having roped my mother Cheryl into manning the stall with me, the Montgomery Clan helped set up the Chantelle’s Cookies & Cakes stall in the early morning hours of Saturday 10 March, easily making the set cut-off time, meaning that come 09:00 when the first footsteps dropped, we were all suited up and ready to sell!

We were pleasantly surprised by the foot traffic numbers, with the amount of people streaming past our stall pretty much staying constant throughout the selling period, which basically runs from 09:00 in the morning until 14:00 in the afternoon.

Interesting note. The rules require that you man your stall for this period without exception, meaning that if you make a mistake in guessing your stock numbers beforehand, you’re pretty much stuck there for the day, even if you have sold out by 10:00 in the morning! (As it turned out, we were pretty much spot on with our numbers, a huge relief when you consider that this was our first market experience and that we were going in pretty much blind!)

Each exhibitor received a spot under a fantastic red shade netting, meaning that despite the lovely warm Summer’s day we were experiencing, we were sufficiently protected from the sun and the heat, meaning that melting chocolate didn’t become a headache as we feared it might.

The stall itself came out exactly as what I had hoped for, with a classy feel and a well-stocked look which brought with it a lot of positive feedback from our customers and even the organiser herself! We invested in some beautiful display cases and jars, not to mention decent sized tasters, complemented by a beautiful bouquet of flowers and a home-made blackboard to round everything off.

In terms of what we had on offer, Chantelle’s Cookies & Cakes brought to the table the famous Super Moist Dark Chocolate Box Cake (by the piece), Caramel Fudge, Peanut Brittle, Chocolate-dipped Turkish Delight, Chocolate Brownies, Shortbread, and of course our famous Dark Chocolate Truffles!

Professional, but also warm and approachable, we did brisk business, selling far more than what we thought we would and at the end of the day, stepped back, breathed out a big sigh of relief, and then patted ourselves on the back for a job well done!

We even made provision for a luck draw, providing a spot for everyone purchasing treats of R30 or more on our lucky draw list, the prize of which was a Super Moist Chocolate Box Cake, worth R160 and to be delivered on a day of the winner’s choosing! (Lucky Leon ended up being the winner in case you were wondering.)

So definitely a huge success then and certainly a market we will be returning to.

Actually, scratch that. You may as well book the date in your calendar already – if you want to catch Chantelle’s Cookies & Cakes in action and come and taste our delicious, decadent treats for yourself, Saturday 24th of March 2012 will be when we make our next appearance at the awesome Willowbridge Slow Market!

Looking forward to seeing you there! ;)

(For more pictures, check out the gallery here)

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About Craig Lotter

South African software architect and developer at Touchwork. Husband to a cupcake baker and father to two little girls. I don't have time for myself any more.