Putting on my Sales Cap for Chantelle’s Cookies and Cakes My Life | Personal Musings 11 MAY 2012

So Chantelle’s Chantelle’s Cookies & Cakes baking business venture has been running for more than a couple of months now, and pleasingly it is going quite well, especially after we discovered the world of food markets through which to sell her produce. (No more wasted effort in printing flyers and trudging from postbox to postbox in the wee hours of the morning in the hopes of drumming up business for this old horse any more!)

Of course, this really is no surprise considering just how HUGELY talented Chantelle is when it comes to food, baking and of course decorating!

Unfortunately we’re not making a huge amount of profit just yet, certainly not enough for her to quit her day job and move into baking full-time (the ultimate goal of this plan), but the profit that we are making is most definitely a very welcome (and desperately needed!) added income stream for the Lotter’s monthly budget.

Like I mentioned above, at the moment our primary sales come through the stall at the Willowbridge Slow Food Market which is held every Saturday at the open air Willowbridge Mall, with trading from 09:00 in the morning to 14:00 in the afternoon.

Because of Chantelle’s shift work at the guest house, she can currently do a market every second weekend, which means that for two weeks of every month, Chantelle is faced with the daunting task of working pretty much 15 hour days for five days of the week, mixing the baking and packaging in with her regular work at the guest house.

So not to beat around the bush here, but quite frankly she needs a helping hand (and because we need the money, we can’t just quit this, and do in fact need to be able to service more markets), meaning that I have decided to don my hitherto untested salesman’s cap, roll up my sleeves and dive in head first to assist my wife in making her baking venture a success!

As it turned out, last weekend was my first taste of Cookies & Cakes life as I squeezed myself into the kitchen on Friday night, working alongside Chantelle in packaging and getting everything ready for Saturday morning’s early departure.

Of course, Chantelle won’t let me behind the oven just yet, but based on how impressed she was with my assistance on the night, I can’t see how she’ll manage to keep me away from the actual baking for too long! ;)

That of course meant that Saturday was my trial by fire, and half-way through the day’s trading, I pitched up in Bellville with Jessica, dropped her off with Monty and Rob for safekeeping, and then proceeded to Willowbridge where I relieved Cheryl and tagged in next to my wife, knocking the socks off both Cheryl and Chantelle as I exhibited my previously repressed natural charm and ability to sell, making an absolute killing at the table in the process!

Needless to say, after doing such a fabulous job and selling a hell of a lot of cake, I got the job, which means that tomorrow if you happen to be hanging around Willowbridge between 09:00 and 14:00, you’ll find yours truly (along with Cheryl), manning the fabulous Chantelle’s Cookies & Cakes stall.

And yes. It really is the perfect little gift to pick up for Mother’s Day come Sunday! ;)

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About Craig Lotter

South African software architect and developer at Touchwork. Husband to a cupcake baker and father to two little girls. I don't have time for myself any more.