I couldn’t believe my eyes when I first saw Easter Eggs being advertised on television the other day, never mind the fact that I nearly died of shock when I bumped into this in our local Pick ‘n Pay just a couple of days back:

beacon easter eggs at pick n pay in january

Seriously?!? Easter eggs in January?!?

I can only imagine that this is a bit of a money grab on the part of Beacon, who I assume are hoping to get people to start expanding on Easter Egg season, thereby lengthening the window of opportunity and profit for Beacon’s well established Easter treats.

That said, I think they might have tried their luck a little too much on this one. Can’t see anyone thinking that this is actually a good idea!