A Cupcakery Update My Life 18 OCT 2013

So we are now well down the path of Chantelle running her own little baking business from home, meaning that it’s probably about time I give a little update as to how its going.

The most recent big update to come out of the whole thing is of course the name change that’s taken place. Formerly known as Chantelle’s Cookies and Cakes, we’ve rebranded to emerge as Chantelle’s Cupcakery, with an image shift towards being more classy than the old homely appeal that we had pushed in the past.

We roped in our friends at Branch Designs and commissioned this stunning logo from them – which I then promptly went and added to all our official letterheads, posters and business cards:

Chantelle's Cupcakery Business Card

(Sadly, I’ve been far too busy to even think of getting around to updating the new website, but that will come all in good time. At least the domain and new e-mail address are up and running though.)

In terms of our presence, outside of all the private orders of course, you can still catch our cupcakes, macaroons and cheesecake at the Sacred Ground coffee shop in Franschhoek, and of course at the weekly Willowbridge Slow Market in Durbanville. We’re currently in talks with Fruit & Veg Stellenbosch to get our cupcakes into their little coffee shop, and from this Summer season onwards we’ll be expanding our markets footprint, starting with the Doilie Market at D’Aria Winery in Durbanville, and the Century City Natural Goods Market in Century City. (In fact you can catch us at all three market locations on the upcoming weekend of the 26th October!)

In terms of production, Olga and Chantelle’s mom are now regular hands on deck to assist in all the baking and decorating, and if you pop along to Willowbridge on a Saturday then you’ll see new face Leandra manning our stall (though every now and then we steal her spot because we also love meeting all the people at the market!).

I’ve appointed myself official finance guy of Chantelle’s business and so we’ve spent many tedious nights doing costings and finances in my trusty Google Docs Spreadsheets, the end result being that I can breathe a sigh of relief knowing that Chantelle’s business is at least happily chugging along in the black.

And then of course there is the big Stellenbosch Christmas Market we’ve been accepted to be a part of that is busy looming its ridiculously large head…

So all in all it is good news all around for Chantelle’s Cupcakery! :)

And now you know.

chantelle's cupcakery high heel cupcakes

About Craig Lotter

South African software architect and developer at Touchwork. Husband to a cupcake baker and father to two little girls. I don't have time for myself any more.