Back in the day, I used to insure with Santam, and actually quite liked them, which makes sense given that they have always produced some pretty enjoyable insurance-related television adverts over the years here in South Africa – and actually provide a pretty damn decent insurance service to boot. (There, now who says advertising doesn’t work? :P)
Anyway, their latest television advert brings a smile to my face, not because I’m actually going to insure with them again, no, but rather because of the little twinkle of pride in my country that it invokes.
Essentially the set up is this: foreigners returning home and telling everyone about some of the unique quirks that makes South Africa… well South Africa.
If you are South African, then you’ll probably enjoy this. If not, then just know that all of it is absolutely true!
Love it! Just as Santam says on their advert reveal page:
“There are things that happen in South Africa, that are part of our lives. Some weird, some wonderful and some more serious. They’re one-of-a-kind things that you need one-of-a-kind insurance for. As South Africans, we’ve become so used to them, that we don’t even give it a second thought. But to foreigners, they’re often bizarre. ”
Related Link: www.santam.co.za