Tag Archives: advertising

Coming back to My Ad Dynamo Experiment CodeUnit 21 OCT 2011

So the Ad Dynamo adverts have been running across my sites for just short of three months now (in conjunction with my existing Project Wonderful campaigns), so I guess it’s time for a little feedback session.

In terms of simplicity in setting yourself up as a publisher and generating advertising code to place on your site, the process is outstanding. Although their website portal could do with some minor tweaking and user interface and usability upgrades, it is very, very quick to get up and running, and I must admit to quite liking that about them. It is very simple to add new websites and then create multiple advert channels for each of them, and as far as I can tell, there doesn’t seem to be a limit to the number of adverts placed on a site, though as any good webmaster will know, less is more in this particular instance.

The fact that they are South African means South African adverts for all us locals, though of course the quality of adverts vary thanks to the relatively small number of big business advertising through them. Obviously I’m not sure on the quality of adverts being served outside of our borders, but from what I’ve been able to learn, it doesn’t seem too bad.

My favourite part is of course the payouts, and the ability to specify a local bank account is really nice for a change. And pleasingly enough, once you pass the R100 minimum amount (which rolls over if you don’t achieve it), the payment is made directly into your account at the start of each month, no mess, no fuss.

One problem I have encountered through their platform was a little nasty though. Someone managed to trick them into delivering malware through a crafted advert, which was quickly picked up on by Google and Mozilla, causing a huge error/warning notice to appear to users in place of my sites. Luckily Google Webmaster Tools has an easy enough method to clear this up, but it did cost me in terms of site views for a couple of days.

In summary, I can’t really say I have any complaints about them or their service at all, and will thus continue using them as my primary advertising platform (alongside Project Wonderful). I’m making money, they don’t come with all those heavy handed restrictions from Google, and they really are simple to implement and expand with.

So yeah, I guess a thumbs up for the Ad Dynamo team then! :)

Related Link: http://www.addynamo.com

Throwing Adverts from Ad Dynamo into the Mix! Tips, Tricks and Tutorials 05 AUG 2011

Yes, my websites have advertising on them. Not because I like the way it makes them look, but rather because I came to realise that if it will bring in some extra money just to cover the monthly server cost, then hey, blogging doesn’t cost me anything apart from my time in the long run.

Way back in the beginning, I started off with Google’s AdSense advertising, but as you will quickly learn, keeping them from unexpectedly blacklisting and taking all your revenue is pretty difficult to do, and thanks to their non-existent customer service due to their sheer size, they are at the end of the day pretty crap to work with (unless of course you can avoid being blacklisted and make tons of money off them). After that I moved to AdBrite, which worked okay until it became apparent that the receiving of American cheques in US dollars and then converting them into Rands was more of a hassle than anything else, I switched to Project Wonderful, who pay out via PayPal and who serve mostly webcomic-related adverts, meaning I get to see adverts on my sites for something that interests me, even if they don’t exactly pay out the highest rates in term of advertising!

(And of course, now that FNB has that whole PayPal deal on the go, it is actually usable in South Africa).

But now I want something with more of a local flavour (in other words, easier to get payouts straight into your bank account)!, and after reading some good things regarding the Cape Town based Ad Dynamo team and giving them more than sufficient time to grow and attract more advertisers, I’m ready to give them a proper go.

And I must say that so far I’m impressed.

It is ridiculously simple and quick to sign up with them as a publisher and get an advert up and running on your site, and I must say that I am rather enjoying the simplicity of their publisher dashboard thus far. You earn money for both clicks and impressions, and there are a variety of payout methods available to you (once you hit the R100 payout minimum of course), including directly into your South African bank account or the standard via PayPal route.

So yes, my sites will now be featuring more adverts than before I guess, sorry about that, but I’ll try to keep them as much out of the way as possible. That said, by now I’m pretty sure that most of you guys browse the Internet with your ad-blocking plugins running at full, right!? ;)

Related Link: http://www.addynamo.com

Plugin to Manage Adverts on Your WordPress Blog CodeUnit 01 APR 2010

Managing your adverts on a WordPress blog becomes a pretty simple thing thanks to the great little WordPress plugin entitled Advertising Manager from developers Scott Switzer and Martin Fitzpatrick. Basically it allows you to manage and rotate your Google Adsense, AdBrite, Adify, AdGridWork, OpenX, Yahoo!PN and WidgetBucks (amongst others) adverts on your site – all from an easy to use settings panel that even allows you to place ads in a sidebar through the use of a widget!

It provides a simple way to import your adds, allows you to place adverts straight into your blog posts with a click of a button, has functions to facilitate placing adverts directly into your template files and even goes as far as allowing for advert limitations by author, category, tag and even page type.

Oh, and it also features auto-recognition for 15 ad networks which basically means you can manage these adverts directly from your WordPress blog instead of going all the way through to each website!

Nice.

Related Link: http://wordpress.org/extend/plugins/advertising-manager/

The Pizza Anime Anime 02 APR 2008

Pizza HutMaybe it was just my misfortune, or maybe it is just the way in general in which anime is moving, but after watching Code Geass: Lelouch of the Rebellion followed by Darker than BLACK, I am convinced that a new anime genre has been spawned – that of the pizza.

A pizza anime genre? What the hell am I talking about?

Well, by now everyone knows the insidious movement of retail advertising outside of its usual bounds and into our daily entertainment in such a way as to avoid the so-called “Tivo Skip” phenomenon that has been causing countless sleepless hours for marketing executives. Of course, I am referring to in-(insert media name here) marketing which basically meshes advertising with the entertainment medium that you are currently absorbing.

We first saw this with in-game advertising which saw advertisers place their adverts directly in the games that we were playing, either as big billboards or as direct logos placed on model skins. Syndicate Wars, way back in the 1990s kicked off the trend and since EA took a big liking to this idea of making even more money off of us, we’ve had to grow used to it ever since.

More recently, our sacred movies started to have more direct advertising injected straight into them, painfully obvious because these prominent ‘product shots’ usually have the camera linger over a certain product for a little longer than what normally would be the case.

Even the silver screen has proven to be susceptible to this new form of advertising with more and more shows containing marketing quips and product shots – hell, even Smallville has fallen victim to a damn car advertisement. I mean, who the hell wants to see a lingering interior shot of a stupid car when Clark and the gang are meant to be escaping from someone!

But now it seems that even my beloved anime has fallen victim to this new wave of marketing that for some reason manages to raise my hackles and cause me to spit bile at the offending advertisement. Actually on that point, it is a strange phenomenon that the majority of people who pick up on in-media advertising generally despise the advertisements being forced upon them and may in fact be generating the opposite result of what the advertisers originally had planned for.

Anyway, back to the case in point. Code Geass and Darker than BLACK have now proved themselves to be the most egarious of offenders when it comes to in-anime advertising thanks to an insidious Pizza-Hut ad campaign that saw the damn Pizza-Hut logo splashed all over the anime, in almost every episode! Long lingering shots of Pizza-Hut billboards and characters forever munching on prominently displayed Pizza-Hut pizza, the list just goes on and on. And when pizza is forced as a main story point as in Code Geass, then I really get annoyed.

Anime has a long reputation for displaying disguised brands just to avoid lawsuits, but with this new move in marketing this may very well be changing to showing the real thing. I don’t have a problem with it if it isn’t shoved down your face and isn’t shown more than once or twice in the same location, but I guess that I am going to have to face the facts and grit my teeth – In-media advertising is the new marketing buzz word and it is definitely here to stay.

Pizza Hut1 Pizza Hut2

I think that I’ll just start wearing more unbranded T-shirts in protest then.

Stupid adverts.