Tag Archives: nacufs

USA 2016 – 12 Touchwork at NACUFS 2016 in the Anaheim Convention Center (2016-07-14) My Life | Photo Gallery 15 JAN 2018

Despite having started off my first ever trip to the USA with some serious Disneyland tourist action, I was of course in Anaheim, California for work purposes – specifically to help man the Touchwork booth at NACUFS IDEA ’16, the 2016 national conference for NACUFS, otherwise known as the National Association of College & University Food Services.

In case you are wondering the connection, Touchwork’s main business focus is providing a platform and solutions in the CX (Customer Experience) space, something we’ve historically enjoyed great success in implementing in the USA university dining services sector. (Our biggest market by far).

Our USA office, led up by Johann Leitner and Carl Mostert, routinely hits the dining services conference circuit in order to cement existing relationships and turn up a few more opportunities in the university space, with Touchwork SA occasionally sending someone (i.e. me this time around) up for the experience.

Of course, this then meant finding a shirt and ironing it first (as a mostly work from home software developer, shirts aren’t something I actually own), before making my way to the Anaheim Convention Center in order to help set up our booth, grab a coffee, and then spend the rest of the day standing around and speaking to anyone who shows even the slightest glimmer of interest in what we have to offer.

Surprisingly, it went pretty well, and I pulled in some nice leads for the team, so come close of day I ended up being rather chuffed with myself (I’m not known for being a people person).

This went on for two days, the length of the showcase/exhibition part of the NACUFS IDEA ’16 conference (which itself ran for about four days).

It wasn’t all work though. The first evening we attended the NACUFS event party, catching the finals of the NACUFS Culinary Challenge, essentially a live Chef food preparation battle as what you would see on DSTV’s Food Network channel or something like that.

Asking the question, it turns out that dining services are in fact big business for American universities. A lot of prestige can be found in this function, hence the focus on profession chefs, and quite often this service is used as a class differentiation between institutions!

(Who knew that someone might actually pick a university based entirely on what food it has on offer!)

We also ended up bumping into one of our very good clients at that same party, and as such decided to leave the bustle behind and head out for a quiet supper with them instead – ending up at a particularly brilliant/upmarket steak place (Ruth’s Chris Steak House) where I ate what was probably the best steak of my life. (Mind you, the wine and conversation were just as good!)

On that note, the second evening after work wasn’t bad either – Carl and Johann decided that catching a baseball game was very much something that I as a first time USA visitor needed to do, a sentiment which I (who played baseball as a kid) most heartily agreed with!

Pictures of that particular outing a little later, I assure you.

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So. NACUFS IDEA ’16 appears to have been a decent success, but more specifically for me, was a great opportunity to see how Touchwork utilizes and sells my software on that side of the world, the end result being me given a much clearer idea of what software development our US office needs going forward.

Still, given the amount of tourist things I did along the way sure makes it difficult to think of #USA2016 as a pure business trip! ;)

Related Link: NACUFS IDEA ’16 | NACUFS | Touchwork | #USA2016

USA 2016: An Expo under the Hot Californian Sun My Life 22 NOV 2016

I lucked out a bit this year. Touchwork does a lot of its business in the United States in the University realm, and as such, tends to be quite visible on the relevant expo circuits. Occasionally the boss sends a team member up to join our American team for at least one of these expo appearances a year – basically whenever we get the funding from the DTI to do so.

Now normally this perk falls to our COO and customer liaison Rory Florence, but this year  (much to his chagrin) he couldn’t go – which then meant that as the next longest standing member of current Touchwork SA team, I got asked if I wanted to go.

Hell yes, USA here I come! :)

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So this all happened in July this year. I left for the USA on the 11th and arrived back in South Africa on the 22nd of July, making for a whirlwind trip of around 10 days.

Of course, technically this was a business trip, but in essence it was only business for about 2 of the days (and even those two days were peppered with touristy things) – the rest were all proper sightseeing days, made all the more enjoyable thanks to my brilliant Touchwork USA hosts Johann Leitner and Carl Mostert, who literally went out of their way to show off their part of the magnificent piece of paradise that is California to this USA (and travel for that matter) newbie!

The expo that we were exhibiting at was NACUFS Idea ’16, the 2016 national conference for NACUFS (National Association of College & University Food Services), held at the the Anaheim Convention Center in Anaheim, California.

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Anaheim, other than being the base of the Mighty Ducks, is of course most famous for being the home of Disneyland, Disney’s landmark first ever theme park that opened way back in 1955! Following that, I would then travel with Johann to his home base of San Diego (home of Comic Con and of the world famous San Diego Zoo!), for a couple of tourist days there, before heading back out the same way I came in – i.e. via Emirates through the Tom Bradley International Terminal at LAX, Los Angeles!

So, not a bad destination for only my second ever trip overseas eh? (The first being of course that amazing trip to Japan that my brother Ryan and I embarked on in 2014. At this rate, Chantelle is just about ready to murder me with jealousy! :P)

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Right. I’ve got an amazing 23 or so photo galleries to sort through, post and write about, so plenty of USA 2016 content coming up in the pages of An Exploring South African over the next little while then!