I’m not a smoker myself, and to be honest, am not really a fan of the habit, probably because I just can’t find anything appealing in doing it.

Anyway, I stumbled across this quite frankly brilliant and powerful anti-smoking video campaign from the advertising house Ogilvy Thailand, and have to say, it’s probably the most effective anti-smoking advert I’ve yet to see, particularly because it steps away from the shock factor tactics prevalent in many of today’s anti-smoking messages, and instead cleverly throws young kids in the mix, something almost always guaranteed to grab the attention of most adults.

tldr; It’s a pretty damn good anti-smoking ad.

Nifty, eh?