A little while ago, Baby Steps let us know that Emily needed to come to playschool the next day dressed as a sports player – all very well and fun, but not so great when you don’t actually own anything even remotely sporty for your little girl toddler!

However, as luck would have it, a beautifully packaged blogger drop from the team at Frontpage Communications on behalf of Parental Instinct arrived at our front door in the afternoon – and wouldn’t you believe it, inside the box was the cutest toddler polo/tennis dress I’ve ever seen!

You want to know something ever more funny? That particular dress is called… wait for it – The Emily Dress! Talk about a happy coincidence.

Emily was of course thrilled to come home to this awesome surprise, and very proudly went to playschool the next day to show off her cute as a button tennis dress to anyone and everyone that she could find!

Actually, pretty much all the Parental Instinct clothing line is awesome. Started by two sport, style and design-loving dads, Paddy Muldoon and Chris Baff (who between them have 37 years spent in the design, production and marketing of sportswear), Parental Instinct was initially dreamed up as a humour-fuelled business idea, but then turned into a very clever movement for producing good looking, easy to care for, and even easier to use children’s wear.

“By taking the innovations trusted in sportswear and applying them to iconic children’s wear essentials, each of Parental Instinct’s unique products include stain resistant and release nano-technology, as well as colour-coded snaps in an attempt to make parenting as easy as pie.”

Oh, and in case that all sounds a bit like marketing guff, they even released a video about what they mean:

Very clever.

Related Link: Parental Instinct | Emily Dress